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The research I will be carrying out in this project will be primary audience research in the form of questionnaires, surveys and focus groups. I will be designing questionnaires to do with the concept of an Al Yasmina Mockumentary – a comedic style of documentary similar to projects such as Trailer Park Boys. The questionnaires will be carried out by devising several questions asking the intended target audience – 15-30 year olds – about their television viewing habits, their favorite television viewing format, whether it be TV or Internet, their favorite types of TV shows, which one is most similar to the format of this production, who their favorite characters have been in these particular television shows and at what time they watch them. These questionnaires will be designed for qualitative research. Surveys will be for quantitative research, which will be more like polls asking very specific questions. What time of the day they watch TV, their age range, their favorite television show from a provided list etc. This will all fall under the category of primary research.
The research I will be carrying out in this project will be primary audience research in the form of questionnaires, surveys and focus groups. I will be designing questionnaires to do with the concept of an Al Yasmina Mockumentary – a comedic style of documentary similar to projects such as Trailer Park Boys. The questionnaires will be carried out by devising several questions asking the intended target audience – 15-30 year olds – about their television viewing habits, their favorite television viewing format, whether it be TV or Internet, their favorite types of TV shows, which one is most similar to the format of this production, who their favorite characters have been in these particular television shows and at what time they watch them. These questionnaires will be designed for qualitative research. Surveys will be for quantitative research, which will be more like polls asking very specific questions. What time of the day they watch TV, their age range, their favorite television show from a provided list etc. This will all fall under the category of primary research.
In terms of secondary research, the Internet is your friend. It will be useful for looking up statistics of existing products of the same type – productions such as Trailer Park Boys, Middle Eastern Family etc. The viewing figures of these productions – age range, social backgrounds and social class, political backgrounds even. What time these productions are usually shown and the formats on which they exist, what kind of audience they target, where they are filmed and where the production team is from. (ie. Trailer Park Boys – Canadian, Middle Eastern Family – Arab American, An Idiot Abroad – British.)
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